If you work in the UK property market, you already know Rightmove. It is the biggest property portal in the country. But there is more to it than just listing homes. Behind the scenes, there is a powerful tool called Rightmove Plus.
This guide explains everything you need to know. What is Rightmove Plus? What can it do for your agency? And how do you get started? Let us dive in.
What Exactly Is Rightmove Plus?
Rightmove Plus is a memberโonly online portal. It is designed specifically for estate agents and letting agents who pay for a Rightmove subscription. Think of it as the control room for your agency’s presence on Rightmove.
Instead of just putting properties online and hoping for the best, Rightmove Plus gives you data, reports, and tools. You can track how your listings are performing. You can see what your competitors are doing. You can even find new customers before they officially put their home on the market.
In short, Rightmove Plus turns a simple listing service into a full business intelligence platform.
Who Is Rightmove Plus For?
Rightmove Plus is not for home buyers or renters. It is strictly for property professionals.
- Estate agentsย use it to manage sales listings and track performance.
- Letting agentsย use it to manage rental properties and tenancy compliance.
- Property developersย use it to market new home developments.
- Auction housesย use it to list properties for auction.
To get access, your agency must already advertise properties on Rightmove. You also need to be registered with a professional body like the Property Ombudsman or Propertymark.
Key Features of Rightmove Plus
Rightmove Plus is packed with features. Here are the most important ones for any agency.
1. Property Performance Reports
This report shows you exactly how each of your listings is doing. You can see how many views a property has received. You can compare its performance against your branch average. You can also see how it stacks up against similar properties listed by other agents.
Why it matters: If a listing is underperforming, you know right away. You can then improve the photos, adjust the price, or rewrite the description.
2. Best Price Guide
Valuing a home is tricky. Get it wrong, and you could lose the instruction. The Best Price Guide uses Rightmove’s huge database of historical sales and rental listings. It helps you create a bespoke valuation report for your clients.
Why it matters: You can back up your pricing advice with hard evidence. That builds trust with sellers and landlords.
3. Market Share Reports
How much of your local market do you actually control? Market Share Reports tell you. You can see your share of available stock, new instructions, sales agreed, and property views. You can even print certificates to show potential clients.
Why it matters: When you go to a valuation, you can prove your dominance in the area. That is a powerful selling point.
4. Lead Reports
Rightmove Plus collects all your telephone and email enquiries in one place. You can see call lengths, spot missed opportunities, and even set up call recording for training purposes.
Why it matters: No more lost leads. You can track every single enquiry and make sure nothing falls through the cracks.
5. Time On Market and Price Reduction Reports
These reports help you identify potential new business. You can see which properties have been stuck on the market the longest with competitor agents. You can also spot homes that have had their price reduced.
Why it matters: These are warm leads. The vendor or landlord may be frustrated and ready to switch agents. You can be the one to offer a fresh approach.
6. Premium Listings
Want a property to stand out? Premium Listings give it extra visibility. Your property appears with a green banner, larger images, and more pictures on display. You can also add sticker text to highlight a key feature, such as “Chain Free” or “New Instruction”.
Premium Listings work on a credit system. One credit is used for one property. You can buy credits as a oneโoff or as a monthly subscription where credits top up each month.
Why it matters: For highโvalue or difficultโtoโsell properties, that extra exposure can make all the difference.
New Features and Updates
Rightmove regularly updates its platform. Here are some of the newer additions to Rightmove Plus.
AIโPowered Vendor Prediction
Rightmove has introduced an AI model that predicts who is likely to sell their home. It uses data points from across the platform. The AI can identify potential vendors even when they have not explicitly said they want to sell.
These leads appear in your Opportunity Manager dashboard inside Rightmove Plus. You receive an email notification when a new hot lead is added. That means you can be the first agent to make contact.
AI Writing Tool
The Online Agent Valuation tool now includes an AIโpowered writing assistant. It helps you craft personalised messages to potential sellers much faster. Many agents already use this feature regularly.
Conversational AI Search for Buyers
Rightmove has integrated advanced AI models into its buyer search. Buyers can now click an AI button and describe what they want in plain English. For example, they could ask for “a cottage with a sea view within a short commute of Brighton”. The AI then returns relevant properties. This means your listings are surfaced to more engaged, qualified buyers.
Tenancy Compliance Tools
For letting agents, there have been major changes to rental rules in recent years. Rightmove has updated its Tenancy Manager system to help agents stay compliant. New features include updated tenancy agreements, a workflow for updating existing tenants, revised offer letters, and evidenceโbacked rent review data.
The Rightmove Plus dashboard has also been redesigned. Letting agents can now quickly see metrics on available stock, new instructions, and lettings agreed over specific periods.
How to Access Rightmove Plus
Getting started is straightforward.
- Log inย using your email and password at the Rightmove Plus portal. Your agency should have provided these details when you registered with Rightmove.
- If you do not have login details, ask your branch admin to create an account for you. Alternatively, contact Rightmove Customer Support.
- Rightmove has now unified its login system. You need your Rightmove Plus login to access the Rightmove Hub. This change brings all training, insights, and property management tools under one single login.
How Much Does Rightmove Plus Cost?
Rightmove does not publish a fixed price for Rightmove Plus. The cost is bundled into your overall Rightmove subscription. Fees vary depending on the size of your agency, your location, and the package you choose.
For specific pricing, you need to contact your Rightmove account manager directly.
Is Rightmove Plus Worth It?
For most established agencies, the answer is yes. Here is why.
| Pros | Cons |
|---|---|
| Detailed performance data helps you improve listings | Costs are bundled into an already expensive subscription |
| Market share reports give you a competitive edge | Some advanced features require extra credit purchases |
| AI tools help you find leads before your competitors | Can be overwhelming for very small agencies |
| Compliance tools save time and reduce legal risk | Requires training to use all features effectively |
| Single login now covers Hub, listings, and insights |
Our take: If you are serious about growing your agency, Rightmove Plus is not a luxury. It is a necessity. The data and insights you gain can directly lead to more instructions and higher fees. For smaller agencies or onlineโonly operators, the cost may be harder to justify. But for most highโstreet agents, the value outweighs the expense.
Frequently Asked Questions
Is there a Rightmove Plus app?
No separate app is needed. The mobile app is included in your usual monthly subscription. There are no additional fees for using the mobile app.
Can private sellers use Rightmove Plus?
No. Rightmove Plus is only for professional estate agents, letting agents, and developers. Private sellers cannot list properties directly on Rightmove.
How do I add a Premium Listing?
Log into Rightmove Plus. Click the ‘Properties’ tab. Select the ‘Premium Listing’ tab. Press ‘+ Premium List a property’. Tick the boxes next to the properties you want. Select a sticker text. Click ‘Add’ to apply the credits.
Do Premium Listing credits expire?
Yes. Unused credits expire after several months. Once applied to a sales property, the Premium Listing lasts up to one year. For a lettings property, it lasts a shorter period.
What training is available?
Rightmove Hub offers free online training courses, webinars, and insights. You now need your Rightmove Plus login to access the Hub.
The Bottom Line
Rightmove Plus is far more than a simple listing tool. It is a complete business intelligence platform for UK estate and letting agents. With detailed performance reports, market share data, AIโpowered lead generation, and compliance tools, it gives agencies a real competitive advantage.
The ongoing updates have made it even more powerful. AI tools help you find vendors before anyone else. New compliance features help letting agents navigate changing rental rules. And the single login system makes everything easier to manage.
Yes, Rightmove subscriptions are expensive. But for agents who want to dominate their local market, Rightmove Plus is an essential investment.
If you are already a Rightmove member and not using Rightmove Plus, you are leaving opportunities on the table. Log in today. Explore the dashboards. Run a Market Share Report. Find your next instruction. The tools are waiting for you.
This guide explains the general features and benefits of Rightmove Plus for UK property professionals.